By Syd Johnson
A professional or business site is one where the primarypurpose of the site is to facilitate business transactions. Youcan sell items directly online or exclusively offline, but theresult is the same. You want customers to buy products and/orservice directly from you.
To create a domain name for this type of website here are a fewguidelines: 1. Shorter is better 2. Make the name easy topronounce 3. Think long term 4. Stick to Categories and Topics5. Do a trademark search 6. Always have a tag line
Shorter is better
If you want to make real money online, try to keep your domainname as short as possible. In the online world, the choices ofwhere to shop and get information is overwhelming. A shortername will instantly be memorable. It is always easier toremember short words and phrases.
A shorter name is good for word of mouth advertising online andoffline. Customers can easily remember the URL and thereforethey’re more likely to pass it on and return to the website. Thename will also stand out when it is printed on brochures,business cards and other business collateral. Liz, Dick, Kate,Feds are all examples of our incessant need to reduce every termin the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be very creative. To becreative and strategic make sure that your domain name is easyto pronounce. It is perfectly acceptable to create a name fromscratch, but it must sound like a real word when you try to sayout loud. Any three or four syllable term will do a long as iteasily rolls off the tongue. If you are at a loss for words, trywriting a description of your product or service on paper.
This is a very easy way to come up with those little words thatyou can use without losing the meaning of what you’re trying tosay. You can also use a dictionary and a thesaurus to come upwith additional words. You can also choose a longer word butshorten it or use acronyms only. When you decide on a domainname, say it out loud a few times. If it doesn’t sound right, goback to the dictionary and try again.
Think long term
You want a domain name that will last a very long time. If youpick a name that is a slang term or too cutesy, you could findyourself looking for a new name in a year or two. This is notthe best way to proceed. Once you build a certain level ofonline success, the traffic will follow the domain name. Youdon’t want to mess with your brand and your online reputationwith redirects and ‘we have moved’ notices. Online customer willbuy, but only if your site makes it convenient for them to doso. If you don’t see yourself using the same domain name threeto four years from now, get a new name before you set up yourwebsite.
Trademark Searches
Do a trademark search. If you build up your online business anddomain name, you don’t want to find a court order ordering youto give it up because it belongs to another company. Remember,the traffic and therefore your sales will follow the domain nameto the new company.
To do a quick trademark search go to the United States Patentand Trademark Office (http://www.uspto.gov) for domesticsearches and the International Trademark Association(http://www.inta.org) for international searches. If your nameis cleared, then consider getting a trademark to protect yourbusiness.
Tag line
Tag lines are the work horses of the marketing industry. Aninteresting, professional tag line can bring you more word ofmouth advertising than you can ever buy from a search enginecompany. It will bring your name into random conversations innewsgroups, newsletters and casual conversations. This can helpyou save money on paid advertising and create the ultimate viralmarketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring inmore site traffic
Article Source: www.ArticlesBase.com
