The Power of Credibility
When your event is either completely new to the market or you are trying to reach out to a new audience, establishing up front credibility with your audience is important. Even if your event is well-established, re-enforcement of its credibility will help boost your attendance.
Establish Who You Are
Create credibility by establishing a unique identity such as an "Institute" or "Center" along with a description of your mission. For example, the "Center for Personal Finance" or "The National Institute of (fill in the blank)."
Use any industry or high-profile connections to establish and promote an advisory board. Use "big name" speakers or co-chairs along with their photos on all of your promotional materials. Your prospects will feel safer registering when they see familiar or official-sounding entities.
You?re in Good Company
Find yourself a reputable sponsor or co-sponsor and then shamelessly promote your partnership. If you have not yet established a reputation, "borrowing" someone else's can give you a tremendous attendance boost. You're smiling to yourself, but it's true!
Prominently promoting individuals and/or companies that have participated in past events can also launch instant credibility. Do you have notable speakers?
- Jack Welch
- Donald Trump
- Martha Stewart
- President of an industry leading company
Or promotable sponsors?
- Cadillac
- MetLife
- An industry leading company
More importantly...are you promoting them?
I sincerely hope this article makes your conference and seminar registration even more successful!
Bill Flagg is the President of RegOnline
Putting smiles on the faces of over 9,200 event-planning professionals worldwide because it is the easiest-to-use online seminar and conference registration system available.
P.S. - If you would like to receive more tips like this via email then go to http://www.RegOnline.com/eTips
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